Which brand is good for body whitening? Analysis of hot topics and products on the entire network in the past 10 days
As summer approaches, body whitening has become a hot topic on social platforms. In the past 10 days, discussions about body whitening have surged on Xiaohongshu, Weibo, Douyin and other platforms. The following is an analysis report compiled based on the popularity across the Internet.
1. Top 5 popular whitening ingredients on the Internet (volume of discussions in the past 10 days)
| Ranking | Ingredients | amount of discussion | Representative products |
|---|---|---|---|
| 1 | Nicotinamide | 286,000 | OLAY, Vaseline |
| 2 | Vitamin C | 193,000 | The Ordinary, Rohto CC |
| 3 | 377 (phenylethylresorcinol) | 158,000 | Dr. Shirono, Garnier |
| 4 | Arbutin | 124,000 | HBN, Runbaiyan |
| 5 | Glutathione | 97,000 | Fuljia, Runzhi |
2. Evaluation of popular body whitening brands
Based on the June sales data of the e-commerce platform and social media reputation, the following recommendation list has been compiled:
| Brand | Star product | price range | Positive rating | Core advantages |
|---|---|---|---|---|
| OLAY | Niacinamide body lotion | 89-159 yuan | 94% | 3% nicotinamide concentration, moisturizing and non-sticky |
| Vaseline | No. 3 whitening body lotion | 59-99 yuan | 92% | Triple whitening ingredients in a big bowl at an affordable price |
| Sesderma | Whitening body lotion | 168-228 yuan | 89% | 2.5% niacinamide + tranexamic acid, Spanish cosmeceutical |
| Nivea | 630 spot lightening body lotion | 79-129 yuan | 91% | Patented whitening ingredient Luminous630 |
| ASDM | Powerful whitening body lotion | 198-298 yuan | 87% | 10% fruit acid + 5% arbutin, powerful medicine |
3. The five major issues consumers are most concerned about
1.Effective time:62% of the discussions related to the product usage cycle. Most products require continuous use for 28 days (skin metabolism cycle) to be effective.
2.Suitable for sensitive skin:Tolerance needs to be established for products containing fruit acids and high concentrations of nicotinamide. It is recommended to do a local test first.
3.Sunscreen combination:90% of whitening strategies emphasize the need to wear sunscreen, as ultraviolet rays will offset the whitening effect.
4.Seasonal options:Refreshing gel texture is recommended in summer, while moisturizing cream is recommended in winter.
5.Price/performance comparison:Products with a unit price between 0.3-1.2 yuan per milliliter are most accepted
4. Expert advice and usage tips
1.Layered care:First use a shower gel containing fruit acid to exfoliate, then apply whitening body lotion, and finally strengthen joint care.
2.Massage techniques:Massage from the ends of the limbs toward the heart to promote absorption by 30%
3.Prime time:Apply product within 3 minutes after bathing while pores are open
4.Ingredient combination taboos:Avoid using high concentrations of VC and nicotinamide at the same time, as it may cause irritation
5.Internal adjustment assistance:Combined with supplementing vitamins C and E and drinking more water, you can improve your skin tone from the inside out.
5. New trends in 2023
1.Microencapsulation technology:Runivea 630 series uses microencapsulation technology to improve the stability of ingredients
2.Zoned care:Launched special whitening cream for pigmented areas such as knees and elbows
3.Intelligent monitoring:Some brand apps can analyze changes in skin color by taking photos
4.Environmentally friendly packaging:Refillable design reduces plastic use, such as Songshan grease series
In summary, choosing body whitening products requires comprehensive consideration of ingredient effectiveness, skin type matching and ease of use. It is recommended to start with mild products and use them correctly to achieve the best results.
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