How to open a store on Ele.me: hot topics and practical guides on the Internet in the past 10 days
Recently, local life services have become the focus of heated discussions on the Internet. As the leading food delivery platform, Ele.me’s merchant entry process has attracted much attention. This article combines hot topics and practical experience across the Internet to provide structured guidance for entrepreneurs.
1. Data analysis of hot topics in the past 10 days
| Topic Category | heat index | Related platforms |
|---|---|---|
| Support policies for takeaway merchants | 8.7/10 | Weibo/Douyin |
| Low commission entry activities | 9.2/10 | Today's headlines |
| Prepared meal delivery controversy | 7.8/10 | Zhihu/Bilibili |
2. Analysis of the whole process of settling in Ele.me
1. Qualification preparation (core materials)
| Material type | Specific requirements |
|---|---|
| business license | Need to include catering service business scope |
| Food business license | In some areas, small catering registration can be used instead. |
| Legal person ID card | Color scans of front and back |
2. Online application steps
① Log in to the official website of Ele.me Business Edition or download the "Ele.me Business Edition" APP
② Click "Sign in Now" to fill in the basic information
③ Upload qualification documents (PDF format is recommended)
④ Wait 1-3 working days for qualification review
3. New store support policy (latest in 2023)
| Benefit type | Specific content | Validity period |
|---|---|---|
| Traffic support | Platform weighted exposure in the first 30 days | Ending on December 31, 2023 |
| commission reduction | Commission capped at 5% for the first month | Effective for a long time |
3. Operation Hotspots and Pitfall Avoidance Guide
Recent data shows thatDessert drinksandHealthy light mealsCategory order volume increased by 35% year-on-year. It is recommended that new stores focus on:
① The main image design must comply with platform specifications (recommended size is 800*800 pixels)
② It is recommended that the starting price setting should not exceed 25 yuan
③ Participate in the "New Store Hot Orders" event to receive additional traffic
4. Frequently Asked Questions
Q: Can individuals move in?
A: Currently, only enterprise qualifications are supported, and self-employed individuals need to apply for a business license.
Q: What should I do if my review is rejected?
A: Reasons for high-frequency rejection include:
- Licenses and certificates are unclear (42%)
- The business address does not match the place of registration (28%)
It is recommended that entrepreneurs prepare complete materials in advance and seize the bonus period at the end of the year. According to platform data, the average order volume for new stores in the fourth quarter was 17% higher than in other quarters.
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