What to enjoy: An inventory of hot topics and content on the Internet in the past 10 days
Recently, hot topics have emerged in an endless stream across the Internet, from technological breakthroughs to entertainment gossip, from social events to international developments. The following is a structured compilation of popular content in the past 10 days (as of November 2023), with analysis based on the theme of "What to enjoy".
1. Classification statistics of hot topics
| Classification | Number of topics | Typical keywords |
|---|---|---|
| Technology digital | 12 | AI large model, Huawei new products, chip ban |
| entertainment variety show | 18 | A celebrity romance, concert accident, variety show plagiarism |
| Social and people's livelihood | 9 | Winter flu, oil price adjustment, new express delivery regulations |
| international current affairs | 7 | Palestinian-Israeli conflict, APEC summit, space exploration |
2. Top 5 focus events
| Ranking | event name | heat index | Main platform |
|---|---|---|---|
| 1 | OpenAI palace fight incident | 9.8 | Weibo/Zhihu/Twitter |
| 2 | A celebrity's house collapse incident | 9.5 | Douyin/Douban |
| 3 | National cold wave warning | 8.7 | WeChat/News Client |
| 4 | Xiaomi car press conference | 8.3 | Station B/Hupu |
| 5 | Prevention and control of respiratory diseases in primary and secondary schools | 7.9 | Toutiao/Kuaishou |
3. Phenomenal communication cases
1.AI application explosion: A number of domestic AI tools have been launched online, Vincent video technology has triggered a creative revolution, and related topics have been read more than 500 million times.
2.nostalgic economy: The remastered version of a certain classic game sold over one million copies within three days of its release, and the collective memories of those born in the 1990s became a hot search topic.
3.Reverse consumption: The phenomenon of young people’s enthusiasm for “gathering wool” has triggered discussions, and the number of money-saving content broadcasts has increased by 300%.
4. Analysis of differences in platform popularity
| platform | Dominant topic type | User participation characteristics |
|---|---|---|
| Celebrities/Social Events | Topic discussion | |
| Douyin | Lifestyle/Entertainment | Short video secondary creation |
| Station B | Technology/ACG | In-depth analysis video |
| little red book | consumption/lifestyle | Notes on planting and pulling weeds |
5. Why do people “enjoy” this?
1.information anxiety relief: Hot topics provide a common language and eliminate feelings of social isolation.
2.Emotional catharsis needs: Entertainment gossip has become a stress outlet, and technological breakthroughs bring a sense of hope.
3.identity construction: Establish one’s position in the group by participating in discussions.
The current hot spots are changing at a faster pace, and the average life cycle of each topic has been shortened from 72 hours to 48 hours. It is recommended that users treat hot topics rationally, not only to maintain information sensitivity, but also to avoid excessive consumption of attention.
check the details
check the details
en
