How about selling toys on street stalls? Hot Spot Analysis and Practical Guide for the Entire Network in the past 10 Days
In the past 10 days, the street stall economy has once again become a hot topic, especially the demand for toy products has surged due to the arrival of the summer vacation. This article combines hot data and practical experience on the entire network to analyze the feasibility, product selection strategies and operation skills of street stalls for you.
1. Popular toy trends on the entire network in the past 10 days (statistical time: June 15-25, 2024)
| Ranking | Toy Type | Hot search index | Price range | Suitable for scenes |
|---|---|---|---|---|
| 1 | Decompression toys (Pinced Le/Slime) | 98,000 | RMB 5-30 | Night market/surroundings of schools |
| 2 | Luminous toys (gloss stick/bubble machine) | 72,000 | RMB 10-50 | Square/peering street |
| 3 | Nostalgic toys (Tin Frog/Bamboo Dragonfly) | 56,000 | RMB 3-20 | Community/Scenic Area |
| 4 | DIY handmade toys | 43,000 | RMB 15-80 | Shopping mall entrance/market |
2. Four advantages of selling toys on street stalls
1.Low start-up cost: Compared with physical stores, street stalls do not require rent, and the initial investment is about 500-2,000 yuan to operate.
2.Strong flexibility: The sales location and time can be adjusted at any time according to weather and flow of people. The Douyin hot list shows that the search volume of "mobile street stalls" has increased by 120% month-on-month.
3.Stable demand: Baidu index shows that the average daily search volume of keyword "children's toys" is 24,000, up 35% year-on-year during the summer.
4.Low trial and error cost: Can quickly replace unsold products. The actual test of Xiaohongshu master shows that the iteration cycle of toy stall products is 3-7 days on average.
3. Practical pit avoidance guide (including cost-benefit analysis)
| project | Daily cost | Average daily sales | Gross profit margin | Things to note |
|---|---|---|---|---|
| Night market stalls | RMB 50-100 | 20-50 pieces | 60%-80% | The mobility line needs to be inspected in advance |
| Park flow | 0-30 yuan | 15-30 pieces | 50%-70% | Pay attention to the time of urban management inspection |
| Around the school | RMB 20-50 | 30-80 pieces | 40%-60% | Centralized sales during school hours |
4. 3 hot-selling business skills
1.Scene display: Popular booths on Douyin generally use "toy trial zones", with a conversion rate of 40%.
2.Combination sales: Bundle high-priced toys and low-priced accessories, and the average customer unit price increased by 25%.
3.Online traffic drainage: Shooting interesting sales videos with positioning, Xiaohongshu case shows that it can bring 20%-30% additional passenger flow.
5. Policy and risk warnings
1. Recently, many cities have launched the "Summer Temporary Stalls" policy, and the WeChat index shows that the search volume of "Street Stalls" has increased by 90% weekly.
2. Pay attention to 3C certification: Electric toys must have CCC marks, and special inspections have been carried out in many places recently.
3. Weather impact: According to the forecast of China Weather Network, there will be more rainfall in the south in July, and moisture-proof packaging is required.
Summary: Street stalls have the potential to sell toys in the current market environment. The focus is on grasping the hot spots of summer consumption, choosing marketable products and flexible operation. Combining online communication and offline experience, cases of monthly income of 5,000-15,000 yuan are no longer uncommon on social platforms.
check the details
check the details
en
