What brand do girls buy when buying clothes? Inventory of popular brands on the entire network in the past 10 days
Among the recent hot topics on social media and e-commerce platforms, female consumption trends have once again become the focus. This article will combine the hot content on the Internet in the past 10 days to compile a list of clothing brands worth paying attention to for girls, covering three categories: affordable fast fashion, light luxury design and niche styles.
1. Ranking of popular brands (top 10 most discussed on social platforms in the past 10 days)
| Ranking | brand | type | price range | Popular items |
|---|---|---|---|---|
| 1 | URBAN REVIVO | fast fashion | 100-500 yuan | puff sleeve dress |
| 2 | CHUU | Korean girl | 200-800 yuan | -5kg jeans |
| 3 | LULULEMON | Athleisure | 500-1500 yuan | Align yoga pants |
| 4 | COS | minimalist design | 800-3000 yuan | silhouette suit |
| 5 | BM | American campus | 100-300 yuan | plaid skirt |
| 6 | SANDRO | French light luxury | 1500-5000 yuan | small fragrant style jacket |
| 7 | GU | Japanese basics | 50-300 yuan | UT co-branded T-shirt |
| 8 | IMMI | designer brand | 2000-6000 yuan | asymmetrical dress |
| 9 | UNIQLO | daily commute | 100-500 yuan | sun protection shirt |
| 10 | MAIA ACTIVE | Sports brand | 300-1000 yuan | Cloud sense pants |
2. Recommend brands according to scenarios
1. Workplace wear
•Theory: The first choice for elite women, average price 2,000-5,000 yuan
•OVV: Domestic high-end workplace attire, focusing on silk items
•ICICLE: Commuting wear made of environmentally friendly materials and neat tailoring
2. Date outfit
•Self-Portrait: Fairy style dress, same style as celebrities
•For Love & Lemons: Retro romantic style, lace elements
•Reformation: Sustainable fashion, figure-flattering tailoring
3. Daily leisure
•Moussy：Japanese street style, professional denim items
•Brandy Melville: American California style, one-size-fits-all strategy
•Urban Outfitters: Retro mix and match, rich accessories
3. Insights into consumer trends
According to recent e-commerce data (October 2023), women’s clothing consumption shows the following characteristics:
| Trend type | Proportion | Represent the brand |
|---|---|---|
| Environmentally friendly and sustainable | 35%↑ | Everlane/Patagonia |
| Genderless outfits | 28%↑ | Maison Margiela |
| Star style | 42%↑ | AMIRI/Acne Studios |
| National trend design | 39%↑ | Secret Fan/Peacebird |
4. Purchase suggestions
1.Pay attention to the discount cycle: Fast fashion brands launch new products every week, high-end brand recommendations and end-of-season discounts
2.size attention: European and American brands recommend buying one size smaller, while Japanese and Korean brands pay attention to clothing length.
3.Material selection: Prefer cotton and linen in summer, pay attention to wool content in winter
4.star power: The keyword "XX same style" often appears in Xiaohongshu/Weibo hot searches
Final reminder: Before purchasing, it is recommended to check the reviews of the brand's official flagship store, paying special attention to keywords such as "color difference" and "pilling". It is more important to consume rationally and choose a style that truly suits you than to blindly follow the trend.
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